Category Archives for Marketing

Keeping with the theme of our service, we came up with a way to reward our community for spreading the word about Binpress. We call this approach “open-source marketing” We’ve set up a system that tracks links you share while … Continue reading →

Note: this post is mainly targeted towards our Binpress publishers, but is relevant for anyone who publishes their own software product (or service). The success of our components varies widely, from high-volume selling / downloaded components to relative unknowns. The … Continue reading →

A common concern many of our developers have is knowing whether or not their components will sell well on Binpress. While it’s hard to predict and there are always outliers, there are some indicators you can use to get a … Continue reading →

Most of our developers have a hard time when it comes to writing a good, marketable description for their components. We want to give you a few pointers and general advice on how you can write a good description that … Continue reading →

For those of us who are marketing on a budget (or lack of thereof), development community sites such as forums and Q&A sites (such as StackOverflow) are an excellent place to get free exposure for our software products. When a … Continue reading →

We’ve previously covered the difficult topic of pricing your software, which is an important first step in the marketing process. But how do you promote your product and get attention online? here are 6 simple steps to get you started … Continue reading →