Posts categorized under Marketing

This is the third article in an ongoing series on how to launch indie games. Part one covered pre-launch preparations and part two covered game websites and media. Building a following is the basis for a successful product launch. Combining … Continue reading

This article is the second in an ongoing series on how to launch indie games. Missed part one? Read it here. Your game’s website is possibly the most important piece in your marketing puzzle. It’s where you can best showcase … Continue reading

The key to a successful launch strategy starts months before a game is even ready for release. One of the biggest marketing mistakes anyone can make is keeping quiet about what they’re working on. If you don’t have the benefit of an established audience, … Continue reading

YouTube is the world’s video behemoth, but it’s easy to miss the fact that it’s the second largest search engine in existence by some accounts. Upwards of 1 billion unique users visit YouTube each month and, according to TV ratings outfit … Continue reading

On this episode we talk with Florian Effenberger, Executive Director of The Document Foundation (TDF), the non-profit organization behind the open source office suite LibreOffice. Florian covers why open source projects need marketing, how he keeps things streamlined with mailing lists … Continue reading

Referral systems are a staple in the pantheon of marketing tactics, but they often fizzle out or fail to make as big an impact as hoped. Airbnb found itself in a similar situation: its old referral system was “underutilized and underperforming.” To remedy that, … Continue reading