Increase Sales With A Better Name And Summary
A quick introduction first, if you don’t mind. My name is Adam Tal, I’m a new addition to the Binpress team. My mission is to help our developers optimize and improve the way they use our system in order to increase your revenues. In other words I’m here to help you make more money.
I hope this post would be the first of many posts on this blog that will give you small tips to help you increase revenue and profitability. If you have any questions, ideas or suggestions you think I might be able to help you with – please don’t hesitate to contact me through the blog comments, our forum, or in person.
Here’s a quick tip that might increase the sales of your components and packages significantly, without almost any work.
While the Binpress marketplace is search-engine optimized, and is designed for maximum conversion rates, a little help on your side could boost your sales with minimum effort.
Picking a name for your package
The easiest way to make sure your packages gets noticed on our marketplace, is to name it properly and provide a succinct, relevant description. Try to keep in mind the answers for the following questions the next time you are naming a package:
1. What is the main problem your components is here to solve?
2. What are some keywords another developer might use to search for a solution to this problem?
For example, instead of naming your plugin “FBCompleter 2.0″, you might want to name it “David’s Facebook Autocomplete”. While the first name could be considered cool by some people, the second example is much better for three reasons:
1. Because it describes what the component does (“Autocomplete”).
2. It uses a trendy keyword people might search for (“Facebook” as in “I want an autocomplete feature like they have on Facebook”).
3. It is unique (“David’s”).
Why is “FBCompleter 2.0″ bad?
1. Users who are not aware of your component’s existence would not know how to search for it on Google. They are more likely to search for a solution to their problem.
2. Users who see your component on the Binpress homepage and other Binpress pages, might not understand what it does and why they need it.
While every package in our marketplace has a summary appear right after its name, you will get more attention by using a good package name, since it is more prominent. Also, a descriptive name will allow you to use the summary more effectively by sharing even more information about your component such as features or benefits (i.e. use the description to explain why your component is better than others).
On the other hand, try to avoid names that are too long, for example “Apple style modal box – a modal box written in jQuery that mimics Apple modal windows”. There is limited amount of room to fit titles in the component browsing section, so don’t try to include in the title information that should be in the summary.
Provide a useful summary
The summary is an opportunity to add information that cannot fit in the title, and convince people to click on the component after the title caught their eye. Use the summary to describe the problem you are solving and important features that differentiate it from other components.
Keep in mind that the summary appears immediately after the title in the component listing – so no need to repeat the title in the summary (which we see often).
The title and summary both appear in our component listing and ATOM feed, so use them together wisely to provide enough information to convince visitors to click on it. Look at how your component appears in our component listing and optimize your title and description for maximum affect.
As you can see, small changes can make a big difference to your bottom line. I will be posting more of these soon, so if you find it useful consider subscribing to the blog’s RSS feed, it could help you generate more money without a lot of effort.
Do you have any other tips? Share them in the comments or in our forum!
Author: Adam Tal