Why Personalized Email Marketing Matters and How to Get It Right?

Today, 4.03 billion people in the world use email, and this number is expected to grow to 4.48 billion by 2024. This means that email marketing is one of the best ways to reach your target market, and it’s not going anywhere anytime soon!

However, you might already know from personal experience that checking your email daily becomes an automatic thing, and most emails are deleted. So how can you break through this monotony and actually convert customers?

Here, email marketing personalization can help! 

Read on to find out why you should use personalized email marketing and how you can do it right.

Why Use Personalized Email Marketing?

The main reason why you should use personalized email marketing is it’ll cut through the noise. When your emails catch the recipients’ attention, this drastically increases your opening and click-through rates. And as a result, you’ll have a higher chance of converting users.

Another benefit is you’ll improve the customer experience. When this happens, you’ll build trust in your brand, which will pay off in the long term.

Sending personalized emails also improves your email deliverability. This means there’s a higher chance of your emails making it into inboxes rather than being tagged as spam!

How to Do Personalized Email Marketing Right

Of course, you can use personalization tags in your email subject lines to quickly grab people’s attention. But don’t just stop there! Here are some other ways you can personalize your email blasts.

Perform Email Segmentation

Not only do you have current customers and prospects, but you also have people from all walks of life. Not to mention, everyone will be in different parts of the sales funnel too.

Forget about taking a one-size-fits-all approach and segment your email list. From there, you can send out tailored email marketing copy to appeal to each group.

Use Dynamic Content

In addition to segmenting your email list, you should also use dynamic content. This can further personalize your emails to increase relevancy.

For example, you can have a segment of people 30 to 40 years old. Within that segment, you can use dynamic content in your emails that’ll change based on if the recipient is a man or woman.

Send Out Follow-up Emails

You want to instigate engagement with your recipients, so follow-up emails are excellent for this purpose. Some people might’ve opened up the email while they were busy and then forgot to respond, or they might be on the fence about purchasing your product or service.

Sending out 2 or 3 follow-up emails can be the nudge prospects need to become customers!

Perfect Your Email Marketing Strategy

Personalized email marketing is the way forward if you want to have an effective digital marketing strategy. It’ll help you stand out in the crowd, especially since people are flooded with junk mail every day.

If you follow the tips in this article, then you’re sure to succeed. Start personalizing your email blasts and see it pay off quickly!

Learn more about marketing by checking out our other blog articles now.

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