Split Testing And The Power Of Copywriting
Just bumped into this about the power of copywriting:
It doesn’t have a lot to do with software or source code, but if you’re trying to increase sales, its a good demonstration of how naming your components and optimising your descriptions and documentation can change things.
If you’re still not convinced, here’s another good example for you: this guy sold his used wetsuit for $20,000 on eBay, by writing a description that’s a little different than what you’re used to on eBay.
I’m not suggesting using humor and weirdness to sell your source-code packages on Binpress. It probably won’t work. But the point I’m trying to make is don’t dismiss this method for increasing sales.
The best way to make sure you’re not missing out on sales because of bad writing, is of course to split test, and see if a change you’ve made makes any difference. If you’re not sure how to write better, start by reading this post where I show you how to increase sales by naming and describing your software/code-package right. We’re going to post a lot more about this, so if you wanna make sure you hear about new posts, follow us on Twitter or subscribe to our RSS feed.
I’m gonna finish this post off with another great example of how this beggar increased his revenue by over 100% by testing two types of signs (this is not the same guy from the video, it’s actually a very detailed case study you can learn a lot from).
What are your thoughts about this? If you have ideas or questions, please don’t hesitate to post a comment.
Author: Adam Tal