Tackling the problem of Search Engine Optimization can be a daunting task. How can you make sure that the keywords you’re focusing on are going to get you higher Google rankings? There are a ton of different research tools out there, many of which charge you large sums before handing over any useful information.

That’s where Ubersuggest comes in. Where other SEO research tools charge you monthly fees or by-the-result, Ubersuggest is able to provide comprehensive keyword suggestions powered by Google’s revolutionary suggest feature. And the best part, is that they do it free of charge.

So, if you’re interested in getting started with a free tool to get your keywords decked-out and ready to perform; read on, and we’ll introduce you to this unique and powerful little tool.

What is Ubersuggest?

Ubersuggest is a simple and effective tool that is built to help you get higher Google rankings. It’s designed to work through Google’s Suggest feature, utilizing the same algorithms that the search engine uses to suggest keywords to its users. The engine was recently purchased by SEO guru Neil Patel, and converted into a free and powerful tool that allows even inexperienced and small-time content creators to wield powerful SEO magic.

This allows you to get real-time performance evaluations for any keyword under the sun; and the best part? It’s free! Although there are a host of other companies poised to give you super-comprehensive analysis stats and performance projections, they often charge based on the amount of information you want, and are often plagued by monthly membership fees that can eat into your bottom line.

Using Ubersuggest, on the other hand, allows you to establish and maintain an effective game plan for developing your website’s keywords. Before we get more into the nitty-gritty of how Ubersuggest accomplishes all this, let’s take a second to go over some of the advantages and disadvantages we can expect when dealing with Ubersuggest.

The Pros:

  • This is probably the best part about Ubersuggest. Other SEO analytics services like SEMrush and Ahrefs charge monthly fees or by-the-result in order to provide you with any worthwhile information. Ubersuggest allows you to get a birds-eye look at the keywords that will get better google rankings, for free!
  • Easy to use. Ubersuggest has a well-designed, attractive, and easy-to-use interface which allows even inexperienced users to get a comprehensive look at their selected keywords. You’ll be able to get info on search volume, seasonality, cost-per-click data, and more. Neil Patel also offers extensive SEO training and blogs through the website.
  • No login required. You can just navigate on over to Ubersuggest.com and search away. There’s no need for a tedious registration or login process standing between you and your keyword evaluations. Together with the overall ease-of-use that Ubersuggest is able to provide, this service makes keyword research a breeze!
  • Provides real-time keyword suggestions. Utilizing the power of Google’s Suggest engine, Ubersuggest is able to provide you with real-time results and stats based on the servers that automatically react in real-time to what Google users are searching for. If you want more information on how this works, you can find that
  • Shows you how effectively certain keywords will be for your website. Ubersuggest’s competitive overview section will show all of the other websites competing for ranks with your keywords. You will be able to see how well each of them is performing, which ones are spending on pay-per-click advertising, and even give you access to their advertising copy.
  • Plenty of analytics. Ubersuggest gives you percentage-chance based stats on how likely a keyword is to get higher google rankings. They also show things like how expensive it might be to become competitive with a certain keyword. This allows you to really get an idea of which keywords to go with, complete with difficulty ratings for different keywords.

So, as we can see, there are plenty of good things to look forward to when going with Ubersuggest. The fact that it’s free means you don’t even have to take my word for it, you can go right over and start searching for keywords right now!

Before moving on, however, we’re going to take a look at some areas where Ubersuggest could use some improvement. Even though it’s a very effective tool that anybody can use for free, it’s always good to have a well-rounded idea of what you’re dealing with.

The Cons

  • Some limitations on target markets. Some user reviews show that it can be difficult to find results related to specific niche markets, such as English speakers in Egypt. This is only really a problem if you’re primarily concerned with a very niche market, but it’s still an important thing to be aware of if you’re thinking of using Ubersuggest.
  • No mobile app. The mobile layout on the website is a little bit lacking, and it would probably be a good move for Ubersuggest to get a dedicated mobile app. This is a little bit of a nit-pick though, and it’s quite clear that Ubersuggest is still capable of delivering their comprehensive suggestions on a mobile platform, free-of-charge. It would just be nice to have a more mobile-optimized experience for users that prefer mobile.

It’s really hard to find something negative to say about a free service that gives the kinds of results Ubersuggest offers. These cons are pretty minor when you consider all the stuff this great little tool lets you do for free. Now that we know, more-or-less, what this neat little site can do for us, let’s go a little bit more in-depth on how it works.

The Nuts and Bolts

Ubersuggest was built upon a simple and solid philosophy; comprehensive SEO keyword metrics should be accessible and usable for anybody. When Neil Patel announced that he had acquired the tool for integration on his website, popularity slowly began to increase.

Today, Ubersuggest is one of the best known free tools for keyword analysis, and can form a powerful backbone for any SEO campaign, for free! Obviously, there are super-in-depth paid alternatives which might be able to bring a little bit of extra meaningful functionality to big-time content projects, but having a lightweight, simple, attractive, and comprehensive free tool like Ubersuggest is a hug boon.

The tool works on a similar principle to other keyword research applications. Ubersuggest uses  Google’s Autocomplete Suggestions to associate probable prefixes and suffixes with a selected keyword. Metrics can be gleaned from this data by analyzing how the associated keywords perform in rankings, allowing Ubersuggest to give you a detailed look at how connected your selected keyword is, and how likely it is to get higher Google rankings.

Ubersuggest is able to use this data to give you information on the following criteria:

  • Search volume. This is Ubersuggest’s estimation of how many people are searching for your selected keyword in Google. The tool ranks search volumes by low,medium, and high, which is a bit ham-handed, but still gets the job done. Shooting for higher-volume keywords is obviously what you’ll want to do.
  • SEO difficulty. This measures the relative difficulty of ranking on a Google results page using the selected keyword. In order to rank easier with higher-volume keywords, it’s important to make sure your website is chock-full of quality content associated with your keyword. Higher difficulty means you will have a harder time ranking with the keyword you’ve selected, either because of high-traffic competitors, or a large amount of activity surrounding that keyword.
  • Paid difficulty. This is the estimated difficulty of getting higher Google rankings through pay-per-click advertising. This area tends to have a lot more competition, as there are a lot of advertisers on the internet. You have a lot more direct control over your organic results ranking compared to paid, so it’s important to keep this in mind when selecting which keywords to focus on.
  • Cost per click. This stat simply refers to the amount that it will cost you per-click to advertise with that keyword through Google’s paid advertising services. If you’re planning on paying for advertising, this is an important stat to look at, since it gives you an idea of how much bang you’re going to get for your buck.
  • Keyword overview. This is one of the coolest parts of the Ubersuggest tool. The keyword overview actually gives you a peek at how the keyword is being used by your competition, including estimated visits, and social network shares. The overview assigns a “domain score” to each competitor, which gives you an idea of how powerful they are when using certain keywords. This allows you to get a bird-eye view of how many websites you’ll be competing with for your selected keyword, and how well you can expect to match up against them.

These are the main meat of what Ubersuggest is able to do for you. Although this layout and setup is fairly straightforward and simple, it’s effective at giving users an inside look at how their selected keyword can be expected to perform. They use Google’s own suggestion algorithms, so you know the data is up-to-date and comprehensive.

Another really important part of Ubersuggest’s arsenal is the full SERP analysis, which gives the first 100 results for the selected keyword entered into Ubersuggest. This gives you a really good idea of how difficult it will be for you to get higher Google results using your selected keyword. The full SERP is also exportable to excel format, so that you can examine the results closely and comprehensively.

The “domain score” is the main thing you want to focus on here. Like I said before, this is a number that Ubersuggest assigns to a domain based on it’s gravity with a given keyword. Larger websites by more trusted content creators for any given keyword will have a much easier time than some garage-dev trying to pump his content full of keywords. Doing comprehensive research on how powerful your competition is for a given keyword is one of the easiest and most important ways for smaller-scale content creators to get higher Google rankings.

So, now that we have more of an idea of how Ubersuggest solves our keyword analysis problems, let’s go a little bit more in-depth into how to use it effectively.

Researching Keywords with Ubersuggest

Now that we’re more familiar with all the great things that Ubersuggest can do for us for free, how do we go about using this tool to our advantage? Blindly searching for random keywords is pretty ineffective, and the real power in Ubersuggest is its ability to suggest keywords you haven’t even thought of yet.

Basically, when you type in the seed keyword you want to associate your content with, Ubersuggest will give you associated prefix and suffix phrases to go along with your seed keyword. For example, it may be inordinately difficult to rank anything using a keyword like “SEO”, but if you search that keyword on Ubersuggest, the tool will give you extra phrases that will make it more likely for you to rank, such as “SEO for anime websites” or “local SEO in Chicago”.

When you look at it step-by-step, the process looks more-or-less like this:

  • Select a seed keyword. Just as I described above, pick out a target seed keyword to start finding good suggestions you might be able to use for your own content.
  • Make a list of good suggestions. Ubersuggest actually provides a built-in tool for tracking your keyword ideas, and ranking them against each other analytically. This is a very powerful little portion of their tool which I highly recommend you use, as it allows you to dynamically formulate a list of effective keywords based on how they can be expected to perform.
  • Create content based around the suggested keywords. Once you’ve built up a list of possibly effective keywords for your type of content, it’s time to start building your content around those suggestions. There are a few tips you can follow here to make sure you get the best usage out of the keywords you’ve selected. It’s important to include keywords in important places such as the page title, meta description, and H tags.

Once you’ve got content that’s well-matched to the keyword you wanted to target, it’s just a question of paying attention to your analytics to see if you employed your selected keywords effectively. If you still don’t get higher Google rankings despite employing all of these tips, it’s possible you may have gotten a little ambitious with your Keyword selection. Simply go back to the drawing board and be a little bit more realistic about your SEO difficulty and competitor’s domain scores.

It’s also possible to find latent semantic indexing (LSI) keywords using Ubersuggest. These are keywords which are matched with content and ranking systems by a mathematical algorithm designed to evaluate their relevance to a particular topic or system of keywords. It’s good to use LSI keywords wherever you can, as they provide a robust way for you to get higher Google rankings over time.

Getting the LSI keywords is as simple as entering your target keyword and listing the associated keywords that have been matched with the type of content you are trying to create.

Further Reading

While we’ve been able to take a pretty comprehensive look at Ubersuggest and all the neat little things they can do for us, SEO is a complex topic, and could easily fill dozens of articles just on its own. You might have some questions about some terms or concepts we touched on in passing, so we’ll outline a few topics that you might do well to look into on your own time.

  • This is one of the top paid competitors for Ubersuggest. They provide very comprehensive SEO analytics for a fee. They have pay-per-result models as well as monthly plans designed for users who need more analytics for more keywords. This is a good tool to go with if you have the money to put down, as well as a deeper understanding of SEO that will allow you to make sense of the data.
  • LSI Keywords. This is a type of keyword that is associated with content relevance through mathematical algorithms that analyze user searches and the results they eventually select. These are important because they hone Google’s understanding of the relationship between keywords and content, making it more comprehensive over time.
  • This stands for Search Engine Results Pages. SERP analysis is any data scraped from results pages spat out by Google, Bing, or any other major source engine. Sine the algorithms that govern search results are usually closely-guarded trade secrets, using the results of those algorithms is the only reliable way we have of analyzing how to use our keywords effectively to get better Google rankings.

What Can We Say?

Ubersuggest is simply a good tool. Period. The simple interface and comprehensive results based around robust and easy-to-use architecture simply can’t be beat. There are some other free tools out there, such as keywordtool.io, which also provide decent SEO research for free, but none of them seem to be as powerful and easy-to-use as Ubersuggest.

Paid alternatives exist, as well, and these are definitely designed to provide over-the-top comprehensive stats designed to help larger-scale projects perform with high-demand keywords. These are great if you have the cash to spare, and you feel like sifting through huge spreadsheets of complicated data in order to glean any useful information.

If you’re a smaller company just looking for some content keyword suggestions, Ubersuggest is a much more economic and efficient solution. Their analytics are even quite comprehensive and effective compared to some of the competition. The robust model of simply using Google’s Suggest engine to power keyword suggestions and analytics allows Ubersuggest to remain competitive even in a dog-eat-dog industry like SEO.

It’s clear to us that Ubersuggest is one of the most powerful SEO tools on the market for discriminating web designers looking to get higher Google rankings. If you feel we may have overlooked anything, or if you have some of your own experiences to add, feel free to let us know!

Written by Mark Bynum

Mark Bynum is tech writer and WordPress enthusiast from Atlanta. He loves playing with latest tech gadgets and testing various products and services. When he is AFK, you can find him hiking somewhere in the woods.

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