Disclosure: When you purchase a product or a service through our website, we earn a small commission - read more

During the planning phase for creating a website and choosing a web hosting service, the amount of bandwidth is one of the crucial requirements to consider. Deciding on the right amount of bandwidth with respect to the type of hosting service used for the site is not an easy task. That is for both the beginner and the seasoned website owner.

You must be able to find the right bandwidth for your website’s needs because failure to do so will cause a website to underperform or cost more money. In some cases, it is both.

What is Bandwidth?

Bandwidth can simply be defined as a measure of the level of traffic and the amount of data that can be transferred between your website, the users and the internet. It’s measured in bits per second (bps). The more the bandwidth, the higher the speed of activities going on the website.

Here is how it works

Data or level of traffic will always be transferred as long as a user visits a site, uploads, downloads or stream online.

Let use this analogy

A two-lane wide highway in the city of Los Angeles (USA) will for sure have a long traffic and movement will be extremely slow. The reason why there will be so much traffic in such a road is that there are a lot of people in California, especially Los Angeles.

If the government wishes to reduce the heavy traffic on the road, they would result in widening the lanes of the high way to maybe 4 – 6 lanes. This will for sure improve traffic and ensure everyone gets to be at their desired destination on time.

This analogy can be likened to how bandwidth works. The lanes are the capacity of the bandwidth. If there are too many visitors in a particular site with a low bandwidth, the traffic will cause the site to be slow.

If the bandwidth is high enough to occupy the level of traffic and the data which is being transferred, the user will be able to upload, download and even stream online with little or no interruption. They will enjoy a very speedy response from the website with a larger bandwidth.

In order for web hosting services to prevent their users from bandwidth problems, they make sure the bandwidth they offer in their tiers of hosting plans is at maximum level. The bandwidth determines how good a web hosting services because it affects three essential components include: network, connection, and systems.

As the bandwidth of a hosting plan is more, the three essential components such as network, connection and system will be much faster.

What’s the difference between a web host bandwidth and ISP (internet service provider) bandwidth? Which is better than the other?

The host bandwidth is provided by your web hosting company. It comes with a hosting plan and it is much more extensive than the internet service provider. There are reasons for this to be true that makes the web host bandwidth much better.

The bandwidth you receive from a web hosting service is meant to ensure there are smooth and faster activities on the website that is being hosted. Activities such as transferring data, upload and downloading content or streaming online videos will be made faster. Web hosting services make their bandwidths are at maximum level.

As for the ISP, it takes care of all your online activities, nothing apart from that. If you wish to stream several videos at once or play an online game, you are most likely to experience slow internet speed. And it is due to the low bandwidth of the ISP.

Based on the information given above you can conclude that host bandwidth is the best to depend on.

Storage and Bandwidth

Storage is the space you will need on the server of that your website. It mainly deals with the size of the data. As for the bandwidth, it deals in how fast the data can be transferred.

How do Bandwidth and Storage Interact?

Storages are in charge of containing the data while bandwidth is in charge of transferring them.

Let me give you a scenario…

Let’s say, in your home you have about 100 items each in a box. You are looking to move to your new house so you hired a moving company that will help in transferring your load to the new home. If the movers working are just three (low bandwidth), it will take a lot of time before the movers can put them all in the truck. But if the number of movers is up to 100 (high bandwidth) it will be extremely easy to move your load.

In the scenario above, both the house and the new house are storage spaces. The moving company is the web hosting service and the movers represent the bandwidth. The items or load being moved are the content/data.

Does Unlimited Bandwidth Really Exist?

In my opinion and facts, the answer will be no. There will always be a limit for bandwidth, it just that it happens to be too high to notice. It is impossible for a hosting company to provide users with unlimited bandwidth. Even the dedicated servers have a limit on bandwidth.

When a hosting company says it offers unlimited bandwidth, it means you can use the bandwidth without limits, but it must be with the range in which the hosting company can acquire. All the servers for your websites have a limit, it just too much to finish up.

Before considering using a hosting company service, make sure to have an estimate of the bandwidth your website will require. Take a look at the bandwidth usage policy so you can review the terms of services. Reviewing such will give you information about the limitations to the use of bandwidth and storage space.

How Much Bandwidth is Required?

Now that you have a website or are planning to get one, you’ve finally asked yourself “how can I get the right bandwidth for my website?” there are three easy steps to follow that will allow you to calculate your bandwidth estimate.

After getting the estimate, you will be able to choose the best hosting service for your website.

Here is the steps / formula:

  • Find the size of your average page in kilobyte – for instance, the average size of your websites web pages could be 210KB.
  • Multiple the value of that average to the number of visitors per month – if you have about 15000 visitors per month then you will get 3.15GB
  • Then multiply your value with the number of pages viewed by each person – assuming each person views up y to 10 pages then the value will be 32GB. Which means your website will require about 32GB of bandwidth at least. Anything lower than that will cause slow traffic and activities on the website.
  • If your site allows users to download, you will need to have an estimate of download per day along with the average file size.

You won’t be able to get all these data immediately after you’ve created a website. The best thing to do is to wait and monitor the activities on your website for about 5-6 months.

How to Fix Bandwidth Issues

Despite having unlimited bandwidth it is still possible to undergo issues on your website. There is a quick and easy solution which is to keep upgrading your web hosting plan. You could upgrade to VPS, dedicate or cloud if you previously have a shared hosting plan.

If you are making use of a small low-budget site then you don’t have to upgrade. Shared hosting is the best for a small scale website. Still if the website in gathering more content and traffic you will need better server resources than the shared hosting plan.

Fixing the issues with your site’s bandwidth manually is more cost effective than upgrading into a new hosting plan. Here are a few ways to improve your website’s bandwidth:

Reduce your site’s HTTP request

This is possible by combing all your CSS into a style sheets page. This method is like reducing the data on your website so its bandwidth can accommodate it. So the website can run faster.


Make sure to hire a professional developer that is an expert in the field of CSS and HTML coding.  He/she will be able to reduce clunky coding, excess JavaScript files and word press plugins. This will help reduce the load on your website’s bandwidth, which will make it run faster and smoother.

Compress your images

Large amounts of high-quality images are prone to cause websites to be slow. It is due to the fact that the bandwidth can accommodate them. Make sure to compress your high-quality images.

Top Recommended Hosting Providers

InMotion Hosting

This is one of the fastest companies in the world. There are two data centers available, one in US-EAST and one in US WEST. This ensures that American customers in the USA are able to enjoy good bandwidth and speedy websites.

If a user were to be in Africa or Asia, he/she might experience slow website experience. The average load up time is 149.3ms for all users around the world.

At InMotion you can host multiple websites, depending on the plan you choose.


This is one of the fastest web hosting company in the world, it just behind InMotion. They offer unlimited bandwidth for all types of hosting plan. Especially their cloud service which is top notch. HostGator response time is very fast for user everywhere in the world, even though its data center is located in the USA.

They have an average website speed of 144 ms worldwide. It shows that they have a good bandwidth.

HostGator is a really good choice if you are building a business website to increase your visibility online or to get more leads.


Bluehost is one of the most popular web hosting brand. They’ve been hosting up to 2 million websites for several years, starting from 2005.with this achievement they have recognition, especially from WordPress which recommend BlueHost.

BlueHost possess a very good unlimited bandwidth that gives all websites an average speed of 188.6 ms.


Now that you’ve reached the end, you should be able to know certain things like what is bandwidth? How does it work? How does it work with storage? And is it better than ISP? Also, you should know that there is no such thing as unlimited bandwidth, it is just too much to finish.

Written by Mark Bynum

Mark Bynum is tech writer and WordPress enthusiast from Atlanta. He loves playing with latest tech gadgets and testing various products and services. When he is AFK, you can find him hiking somewhere in the woods.

This article has 1 comment

Leave a Comment

Your email address will not be published.